
The intimate area has a delicate microbiome and a naturally acidic pH of 3.8–4.5.
Using regular soaps — which are alkaline and harsh — can disrupt this balance, stripping natural moisture and increasing chances of irritation, itching, odour, and infections.
Welme Intimate Wash is crafted with a gentle pH, ensuring it supports the growth of beneficial bacteria, while discouraging harmful microbes.
Infused with anti-inflammatory and soothing actives, it calms redness, maintains hydration, and prevents discomfort throughout the day.
Description
The intimate area has a delicate microbiome and a naturally acidic pH of 3.8–4.5.
Using regular soaps — which are alkaline and harsh — can disrupt this balance, stripping natural moisture and increasing chances of irritation, itching, odour, and infections.
Welme Intimate Wash is crafted with a gentle pH, ensuring it supports the growth of beneficial bacteria, while discouraging harmful microbes.
Infused with anti-inflammatory and soothing actives, it calms redness, maintains hydration, and prevents discomfort throughout the day.
How to Use
- Wet the intimate area with lukewarm water.
- Hold the can upside down and press the nozzle gently to release foam.
- Take a small amount onto your palm.
- Gently cleanse the external intimate area. (Avoid internal use)
- Rinse thoroughly and pat dry.
- Use daily as part of your shower routine for long-lasting freshness and pH balance.
Benefits
- Keeps you feeling fresh, clean, and odour-free throughout the day.
- Helps maintain hydration and softness, preventing dryness after washing.
- Soothes itching, discomfort, and sensitivity caused by sweat, heat, or friction.
- Ideal for daily hygiene during periods, exercise, travel, and summers.
- Minimises the chances of itching, redness, and irritation from harsh soaps.
- Helps reduce the risk of infections caused by sweat and bacteria buildup.
- Boosts overall comfort and confidence in your daily routine.
Why pH Matters
- The vaginal area naturally has an acidic pH (3.8–4.5) that protects against harmful microbes.
- Balanced pH allows good bacteria to thrive and maintain a protective barrier.
- A disruption in pH can create an environment where bad bacteria grow faster, leading to odour and infections.
- pH balance is especially important during periods, pregnancy, menopause, and hormonal changes.
- Maintaining correct pH helps the intimate area stay naturally protected without over-cleansing.
FAQs
Cloud Touch: A pH-Balanced Intimate Wash For Everyday External Care
Cloud Touch is a pH-balanced intimate wash for women that dispenses as a foam, formulated for gentle external cleansing. Often searched for as a vaginal wash, it is more accurately a vulvar wash, since the vagina is internal and self-cleaning. Vulvar skin sits at a naturally acidic pH of roughly 3.8 to 4.5, and ordinary soap is alkaline enough to disturb it. Lactic acid, green tea extract, D-panthenol, ceramides, peptides and tea tree oil clean without stripping.
What Makes This Intimate Hygiene Wash Different
Intimate skin has its own rules, and the wash is built around them rather than around what works elsewhere on the body.
- Matched to vulvar pH: Soap sits near pH 9 to 10. A wash formulated in the acidic range cleans without disturbing the conditions your natural flora depend on.
- Foam rather than liquid: The mousse actuator releases pre-lathered foam into your palm, so you use less product and apply it evenly without scrubbing.
- Lactic acid and D-panthenol: Lactic acid supports the acidic environment, D-panthenol soothes and holds moisture, which is what stops the tight feeling after washing.
- Ceramide and peptide blend: These support the skin barrier on skin that faces daily friction from clothing, heat and sweat.
- External use only: Formulated for the vulva, never internally, because the vagina cleans itself.
Cloud Touch Vs Other Cleansing Options
| Feature | Cloud Touch | Regular soap or body wash | Water alone |
|---|---|---|---|
| pH | Matched to vulvar skin, acidic | Typically alkaline, pH 9 to 10 | Neutral |
| Effect on natural flora | Formulated to support it | Can disturb the acidic balance | Neutral, but limited cleansing |
| Conditioning | Ceramides, peptides, D-panthenol | Often strips lipids | None |
| Feel after washing | Soft, no tight or dry sensation | Commonly dry or tight | Neutral |
| Sweat and odour | Cleanses sweat and residue that cause odour | Cleanses, but may irritate | Less effective on oils and sweat |
| Application | Pre-lathered foam, no scrubbing | Needs working into a lather | Not applicable |
| Internal use | No, external only | No | No, douching is not advised |
What Users Reported
Cloud Touch holds a five-star rating across 16 verified customer reviews on mywelme.com, with every reviewer rating it five out of five. One theme dominates: women who found other washes drying report that this one does not leave that feeling. Richa Tripathi wanted something gentle for daily external hygiene and noted it left no dry or tight sensation. Nayra Bansal, who found most washes drying, described it as soothing instead. Kinjal Dave, who avoids anything strong on sensitive skin, called it mild and pleasant.
How To Get Rid Of Vaginal Odour Naturally
Wet the external area with lukewarm water, dispense a small amount of foam into your palm, cleanse gently outside only, rinse thoroughly and pat dry. Never use it internally. The vagina maintains itself through its own secretions, and washing inside it, including douching, removes the flora that keep the environment acidic. That is why douching tends to worsen odour rather than fix it.
The natural approach is straightforward: breathable cotton underwear, changing out of damp gym clothes or swimwear quickly, changing period products regularly, washing the external area daily. A pH-balanced intimate wash supports this by removing sweat and residue without stripping the skin.
How To Stop Itching In The Private Area
Mild itching usually traces to friction, trapped moisture, or an alkaline soap disrupting the skin barrier. Switching to a pH-matched wash, drying properly, wearing cotton resolves most of it. Persistent itching, burning, unusual discharge or a strong fishy odour need a gynaecologist rather than a product change, since those commonly indicate bacterial vaginosis or thrush.
About Welme
Feminine hygiene is a category full of unverified claims, which is why where a brand starts matters. Welme's first product was India's first TENS-based period pain relief device, developed in consultation with practising gynaecologists and clinically tested, with findings published in IJPCR in 2022. That standard carries through the rest of the range. Cloud Touch sits in Delicate Care alongside Velvet Mousse shaving foam, the Welme razor and Welme trimmer. The brand serves over 50,000 women, with coverage in Elle India, YourStory, HealthShots and Zee Zest.
Why Choose Cloud Touch
Most women clean the intimate area with whatever soap is in the shower, and that is the most common cause of the dryness and itching they then try to solve. Soap is built to be alkaline because that is how it lifts oil. Vulvar skin needs the opposite. A pH balanced intimate wash cleans in the acidic range instead, then leaves ceramides and D-panthenol behind rather than taking lipids away. If you have been switching products looking for one that does not leave you tight and itchy afterwards, the pH is usually the variable that was wrong.


















